From the very beginning, music has played a central role in telling our story.
The journey began with none other than M’e Puseletso Seema, affectionately known as Mme Mpuse—a true icon and the longest-serving female artist in the Famo genre. Her legendary status and cultural influence made her the perfect voice to help usher in a new era for LNIG Hollard. Alongside her, the late Malome Vector brought a fresh, contemporary energy that resonated deeply with younger audiences.
As our brand evolved, so did the partnerships. Ntate Stunna joined as the face of the overarching brand campaign, bringing energy and resonance to a new generation of Basotho. To further amplify this momentum, Sesotho Fusion artist Sannere was engaged as a brand ambassador for a two-year period, continuing the mission of delivering relatable, homegrown messages that reflect the values and aspirations of the people.
In true alignment with the Win-Win-Win philosophy—where shareholders, partners, and clients all benefit—this journey has always been about more than visibility. It’s about impact.
That’s why the latest chapter in this story is especially meaningful.
To honour the legacy of Malome Vector and continue supporting the family he left behind, we have introduced his daughter, 5-year-old Karabo Moleli, as the product ambassador for the Educational Endowment Policy. This initiative not only reflects a heartfelt tribute to her father’s contribution but also reinforces a long-standing commitment to empowering the next generation.
Through this collaboration, we continue to support the Lesotho music industry while also promoting financial literacy and inclusion, ensuring that every child has the opportunity to dream, learn, and thrive.
This is more than marketing. It’s a movement rooted in purpose, people, and progress.
