In line with this commitment, a technical kit sponsorship has been extended to both the Lesotho Defence Force’s male and female soccer teams, reinforcing the role of sport in promoting unity, discipline, and national pride. This partnership spans two full seasons, ensuring that both teams are equipped to compete at their best.
This initiative reflects a broader ESG philosophy, where impact is measured not only in business outcomes but in the strength and resilience of the communities served. By investing in sport, we help foster healthier lifestyles, create opportunities for youth development, and celebrate the values of teamwork and perseverance.
Our approach to doing business is grounded in the belief that everyone should win—our shareholders, our partners, and our clients. This sponsorship is a testament to that philosophy, delivering value that extends far beyond the field.