News and Articles

At LNIG Hollard, we believe creativity is a catalyst for change and that every artist deserves the opportunity to grow, thrive, and be heard. We came on the scene with brand ambassadors that are beloved Basotho musical icons, but we wanted to do more, grow the music industry from the roots up, and that is where our partnership with YME Spring Music Conference rose from.

I knew about LNIG Hollard many years before I joined the company. Of course, back then, it was called LNIG and had not become part of the Hollard family. So, LNIG was a name I saw often on the important documents my parents kept “under the bed”.

My journey with LNIG Hollard started with taking a leap into something I never thought I’d do. After graduating from the University of the Witwatersrand in South Africa, I returned to Lesotho full of dreams, only to realise that opportunities in my field were scarce.

At LNIG Hollard, we believe that knowledge is the foundation of empowerment and that every student deserves the tools to build a secure and successful future. That’s why we proudly support the Financial Literacy Program at the National University of Lesotho (NUL), a transformative initiative designed to equip young minds with the financial skills they need to thrive.

At LNIG Hollard, we believe in backing bold dreams, especially those that begin with young talent and lead all the way to the world stage. That’s why we’ve partnered with the Hlasa Athletics Academy (HAA) to support the next generation of Lesotho’s long-distance runners, with a special focus on empowering young girls.

From legacy to legacy—a brand that grows with its people. Since embarking on a brand transformation journey in 2021, the move from a multi-brand identity to a unified LNIG Hollard name marked more than just a change in logo—it signalled a renewed commitment to purpose, community, and connection.

Sport has the power to unite, uplift, and transform communities. Supporting Majantja Football Club, a Premier League team based in Mohale’s Hoek, reflects a shared commitment to growth, pride, and community development.

True to the purpose of creating a better future for all stakeholders through Win-Win-Win solutions, support for sport continues to be a key pillar of our community investment strategy.